Amazon - Holiday
Awards:
The One Show: Winner - Social Media Craft Writing (+5 Shortlists)
D&AD Awards: Graphite Pencil Winner - Writing for Advertising
Clio Awards: Bronze Winner - Copywriting (+2 Shortlists)
Webby: Winner - Experimental & Weird
London International Awards: 6x Winner (Gold - Social Media Production Design, Silver - Social Media Copywriting, Silver - Social Media Direction, Silver - Digital Copywriting, Silver - Music & Sound Design, Silver - Digital Retail, Bronze - Social Media Original Music)
Communication Arts: Best in Show - Cultúra
New York Ad Festivals: 3x Winner (Audio & Radio - Copywriting, Social Media & Influencer - Best Use of Video, NYF’in Funny - Film/Video), (+19 Shortlists)
Inspired by one of Amazon’s first campaigns from the ‘90s, we reintroduced Amazon’s lo-fi, sweater-clad holiday choir to a new generation. We dusted off vintage cameras, wrote 15 original songs, and softened the holiday hard-sell through songs across Digital, Social, and Streaming Radio. With 9.9 billion impressions, RoboCats was TikTok’s most-watched TopView ad of 2022, and Amazon had its best selling holiday season of all time. Coincidence..?
Stuff!
Nothing like a whole lotta stuff to get you in the holiday spirit.
RoboCats
The age-old fight between Black Friday and Cyber Monday comes to a head.
A to Z
We made a list, and checked it 2983 times for typos.