Patrón - We Didn't Invent Tequila
When it comes to tequila, heritage matters. Patrón was created in the ‘80s by a Las Vegas hair care mogul. With premium tequila brands on the rise and vest-clad, mustachioed bartenders pooh-poohing Patrón’s authenticity, we needed to defend its rightful place on the top shelf. How? By telling the truth. Because no, Patrón wasn't the first to make tequila, but they were the first to get it right.