No, 7UP won't really give you 7 arms. But it will help you make all kinds of tasty cocktails, marinades, and desserts. It's a metaphor. In addition to scripts, I also wrote the new brand tagline, "Do More with 7UP."
Note: While these films use our concept and creative direction, they were produced by 7UP's digital agency, The Richards Group.
PARTNERSHIP - MARTHA AND SNOOP'S POTLUCK DINNER PARTY
In a partnership with Martha and Snoop's Potluck Dinner Party, I worked with VH1 to develop a concept for and creative direct a segment that shows how DJ Fredwreck likes to Do More with 7UP.
PARTNERSHIP - WATCH WHAT HAPPENS LIVE
Andy Cohen is a big Diet 7UP fan (and my Oprah TBH), so as part of our "Do More With 7UP" launch, we partnered with his late-night TV show, Watch What Happens Live, decking his bar with Bravo-inspired cocktails. From my brain to Andy Cohen's mouth, they even used soundbites I wrote for the show. A sad dream come true, but a dream come true nonetheless.
We also made Andy a gift box, filled with a bedazzled cocktail shaker and custom drink recipes I made just for him.